geeee-tar hero world tour !

Reminiscent of Tom Cruise's famous underwear scene in "Risky Business", this ad is promoting Guitar Hero World Tour. Alex Rodriguez, Tony Hawk, Micheal Phelps and Kobe Bryant all slide out in their underwear, holding various guitar hero instruments, and break out into Bob Segar's "Old time rock and roll". This ad is probably meant to connect with older (middle aged?) people who remember the movie, as well as sports fans. The ad obviously uses humor to connect with its audience,how many grown men do you see dancing around in their underwear while playing a video game? This ad is promoting happiness by saying, "if you buy our game, you can dance around in your underwear like tom cruise or these sports stars, and have tons of fun while you're at it." Well, it isn't literally saying that, but it is definitely implying that if you buy the game, you can have a pretty sick time with your friends. By telling you to unleash your inner rockstar, it is also promoting living a happy, fun filled life filled with world tours, sick guitars skills, groupies, coke and the like.