buying happiness.

We see it everyday, in the paper, on TV, in gigantic ads on the side of the highway. Companies advertising their product, telling you that if you have this product, you will be happy. We see smiling faces on ads everywhere we go. This is not an ineffective method. If you saw an ad for that new car you wanted, but the driver was crying instead of looking ecstatic, would you want it as much? Probably not. Also, as humans, we are drawn to happy people. We'd much rather deal with a happy person than with someone who has a bad attitude. So, if you see someone in an advertisement with something you might want, AND they have a rediculous smile on their face, your subconcious will automatically think " woooow. thats gonna make ME that happy! i want that! get it!" And so, our materialistic culture is formed, because people think they can but happiness.