geeee-tar hero world tour !

Reminiscent of Tom Cruise's famous underwear scene in "Risky Business", this ad is promoting Guitar Hero World Tour. Alex Rodriguez, Tony Hawk, Micheal Phelps and Kobe Bryant all slide out in their underwear, holding various guitar hero instruments, and break out into Bob Segar's "Old time rock and roll". This ad is probably meant to connect with older (middle aged?) people who remember the movie, as well as sports fans. The ad obviously uses humor to connect with its audience,how many grown men do you see dancing around in their underwear while playing a video game? This ad is promoting happiness by saying, "if you buy our game, you can dance around in your underwear like tom cruise or these sports stars, and have tons of fun while you're at it." Well, it isn't literally saying that, but it is definitely implying that if you buy the game, you can have a pretty sick time with your friends. By telling you to unleash your inner rockstar, it is also promoting living a happy, fun filled life filled with world tours, sick guitars skills, groupies, coke and the like.

lenscrafters, yay =D

omg so apparently glasses can make you sooo happy! gone are the days of being called 4 eyes, now you can get your glasses in 1 hour, any pair that you want, and your happiness is guaranteed. GUARANTEED. meaning if your not happy, you can change them until you are. pretty sweet deal, i think.

the message- buy our glasses, and you'll be happy. the ad is catering to glasses wearers, and people who may need glasses (get your eyes checked here while you're at it!) this ad is dripping with energy, not only are the people smiling, dancing around, jumping, winking etc, the text in the ad is yellow, which is usually a color of happiness and/or energy. the people in the ad are white, but there was one black guy (the one jumping over the words.) happy upbeat music and a cheery woman's voice contribute to that 'feel good' mood. i feel the ad is pretty logical, the happiness guarantee is obviously a bit exaggerated, but for the most part, i think its legit. i wear glasses, so i like the fact that i can wear them for 30 days and if i don't like them, get a new pair. glasses are like a car, you need to test drive them before actually committing. you're wearing these things all the time, they need to look good. word up.

buying happiness.

We see it everyday, in the paper, on TV, in gigantic ads on the side of the highway. Companies advertising their product, telling you that if you have this product, you will be happy. We see smiling faces on ads everywhere we go. This is not an ineffective method. If you saw an ad for that new car you wanted, but the driver was crying instead of looking ecstatic, would you want it as much? Probably not. Also, as humans, we are drawn to happy people. We'd much rather deal with a happy person than with someone who has a bad attitude. So, if you see someone in an advertisement with something you might want, AND they have a rediculous smile on their face, your subconcious will automatically think " woooow. thats gonna make ME that happy! i want that! get it!" And so, our materialistic culture is formed, because people think they can but happiness.